ALEXANDER WANG’S
FIRST AD CAMPAIGN
A Street-Chic kind of guy
To celebrate Wang’s spring T-shirt collection, which hit his e-commerce site Monday 2/01, his FIRST Ad Campaign will be seen all over downtown Manhattan. According to WWD, ads will be replenished once a week for four weeks. As for whether the campaign will break in other cities, Wang said, “if it becomes something people really respond to, but right now New York City is where it’s at. This is our home.”
